Association Management Blog

Facing Your Fears

Posted by Andy Freed on 11/25/14 7:00 AM

I hate heights.

My sister is still mad that we never made it to the top of the Statue of Liberty in 1974, because I froze up on the stairs.

So, of course, yesterday I climbed the Sydney Harbor Bridge.

Ok, I’ll confess, while I made it to the top, I hated it. Not using that just a figure of speech, I sincerely despised it.

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Topics: association management, success of professional associations

Does Your Association Have a Private Online Social Community?

Posted by Bruce Rogers on 11/19/14 7:00 AM

The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

As for the golf, some days so few members play Augusta that it’s reportedly tough to find a partner for a round of 18.

Augusta National is one of the world’s best examples of a private social community where each member has opted in and is carefully screened to enhance the experiences of all other members. Now think about the members of your association who have already opted into a community of common interests and mutual benefit. Aside from contact at association meetings and conferences, how do they interact with each other? Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members.

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Topics: social media, association management, Technology

Fifteen Minutes of Privacy

Posted by Andy Freed on 11/13/14 7:00 AM

Andy Warhol famously said that in the future everyone will have fifteen minutes of fame. 

Nowadays, it seems like in the future everyone can aspire to fifteen minutes of privacy. 

And whether it’s illicit photos of Kate Upton showing up online or my kids living their lives out loud on Instagram, Twitter and Facebook, we no doubt have less privacy now than ever before. 

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Topics: Consortia, association management, communications

Fighting fury with F.I.R.E.

Posted by Andy Freed on 11/5/14 7:00 AM

The “bad” Board member. Every Board has one. Just say their name and people roll their eyes.  

This person exists on nearly every Board, but takes on different forms.  Sometimes it’s a person who is intentionally disrupting the group’s activity. Sometimes it’s a person who monopolizes discussion.  Sometimes it’s a person who is abusive to his peers and staff. 

So how do you deal with this person?

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Topics: association management, Board

Right from the Start: Setting a Dues Structure That Works

Posted by Andy Freed on 10/28/14 7:30 AM

You only get one chance to make a first impression.  

This isn’t just for people, it’s for organizations as well. 

And that’s why it’s so critical to set your dues at the correct level right out of the box. 

In my mind, there are three things to think about in setting dues levels. 

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Topics: finance, Membership, Associations

The Association Scoreboard

Posted by Andy Freed on 10/20/14 7:00 AM

Every day, the Boston Globe sports section brings me a seemingly unending array of stats. I know how the New England Patriots perform on the road, in night games, in games after a loss, against certain opponents, you name it.  

But many organizations don’t have a comparable scoreboard. They’re playing the game, but not sure how to keep score. 

Just like in sports, there’s no end to the statistics that you can look at, but here’s my top three gauges on the association dashboard. 

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Topics: association management, CASH RESERVE, association membership

Now what?

Posted by Andy Freed on 10/16/14 7:00 AM

That’s the question that often comes up on the heels of an association accomplishing what it set out to do. 

It’s not a unique problem. The March of Dimes was formed to stamp out polio. The advent of the Salk vaccine happily forced them to look at “now what?”  And we’ve had a number of technical standards organizations that have done what they set out to do, then confronted the same question. 

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Topics: association management

Diversifying from Dues: Ways to drive non-dues revenue for your association

Posted by Andy Freed on 10/7/14 7:00 AM

There are two truisms that affect association finances. First, most associations are financed primarily by dues. And second, when a member organization needs to cut its budget, the first line item they often look at is “Dues, fees and subscriptions.” 

So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival. 

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Topics: Budgeting, Associations

Social Media for Associations 101

Posted by Aimee Levesque on 10/1/14 7:00 AM

Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. So before you get started, you need to answer these four questions: 1. What channels should you be on? 2. How are you going to provide value? 3. How will you engage your audience?, and ultimately, 4. What are your goals?

1. What Channels Should You Be On?

Choosing your channels wisely in the beginning can save you a lot of stress later on. Because each association is different, it makes sense that different channels benefit different associations. When choosing channels there are three basic things you should consider: your audience, your message and your goal. When you know your audience well, you will be able to determine which social networks they are utilizing. By defining your message, you are able to determine which channels best deliver that message. Knowing what you hope to derive from using social media is imperative to choosing which channels your association should be on.

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Topics: social media, Associations

Time for less sitting, more mobile engagement

Posted by Andy Freed on 9/23/14 7:44 AM

What do Fort Worth, Birmingham, Dubai, Denver and Atlanta have in common? 

All advertise in the first few pages of the July/August edition of Associations Now magazine as locations for your next association meeting.

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Topics: Technology, Association

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CONTRIBUTORS

ANDY FREED

President
Virtual, Inc.

GREG KOHN

Vice President of Client Services
Virtual, Inc.

BRUCE ROGERS

CEO
Virtual, Inc.

TERRY LOWNEY

COO, Senior Vice President
Virtual, Inc.
ALL CONTRIBUTORS »

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