Andy Freed

Virtual, Inc.

As Virtual’s President, Andy oversees the company’s client teams, along with the organization’s overall service quality and management practices. He has more than 20 years of experience working with associations, non-profits and political organizations, and has managed a wide range of entities from small startups to multi-million dollar organizations with members spread throughout the globe. With Virtual for the past 10 years, Andy previously served as Vice President and CIO of the Massachusetts Hospital Association. He is a graduate of Harvard College, and received his master’s in public policy from Harvard’s Kennedy School of Government.

Bruce Rogers

Virtual, Inc.

Bruce launched Virtual, Inc. in 1999 after a decade of building and running an award-winning public relations firm, Rogers Communications. He has provided leadership and counsel to associations in technology and other industry sectors, and has worked with founders to initiate more than a dozen industry associations. Under Bruce’s direction, Virtual’s client programs have garnered more than 45 national and international awards for management, marketing and communications excellence. Before starting his own PR agency, Bruce worked for the global public relations firm Burson-Marsteller, and earlier managed corporate public relations for Lotus Development Corp. He has a bachelor’s degree from Colby College, and a master’s degree with distinction from Boston University.

Terry Lowney

COO, Senior Vice President
Virtual, Inc.

With Virtual for nearly ten years, Terry manages all internal company operations, and spearheads client financial operations, including budgeting, AR and AP management and work with outside auditors. She has 25 years of finance, accounting and management experience gained at a broad range of organizations, from startups to billion-dollar multinational corporations. Terry has worked extensively with independent accounting firms — including the nation’s largest and smaller, more specialized practices. Previously, she managed a multi-geographic staff of more than 60 people and an annual budget of more than $6 million. Terry attended Northeastern University, where she majored in accounting.

Greg Kohn

Vice President of Client Services
Virtual, Inc.

Greg joined Virtual, Inc. from the IEEE Industry Standards and Technology Organization (IEEE-ISTO) where he most recently was staff director. Over the course of his 13-year career at both IEEE-ISTO and earlier the IEEE, Greg guided dozens of standards-setting groups. During this time he also served in leadership roles for several industry associations, including the MIPI Alliance, the Wireless Village Initiative and, among others. Greg earned his B.A. in Journalism and Professional Writing from The College of New Jersey, and a M.S. in Professional and Technical Communications from the New Jersey Institute of Technology.

Andrew Updegrove

Gesmer Updegrove LLP

Andrew Updegrove has a broad range of experience in representing both mature and emerging high technology companies of all types in all aspects of their legal affairs. Since 1988, he has also represented and helped structure more than 80 worldwide standard setting, open source, promotional and advocacy consortia, including some of the largest standard setting organizations in the world. He spends a significant part of his time giving strategic advice to clients of the firm. His awards include being recognized as: one of the top 100 attorneys in Massachusetts in each of the annual peer surveys (2004 – 2006) of all attorneys in the state conducted to date by Law and Politics; one of 13 “Mass All Stars” chosen in 2003 by Mass High Tech, the Journal of Technology in New England; and one of the “Best VC Lawyers” in Boston by the Digital Industry News in 2001. In 2004, he was the sole representative of the consortium community to be appointed as a member of the United States National Standards Strategy Committee. Most recently, he received the 2005 President’s Award for Journalism from the American National Standards Institute (ANSI) for his work at and the Consortium Standards Journal, which he created in 2002.