Association Management Blog

Demonstrate member value by frustrating your members

Posted by Greg Kohn on 2/4/15 7:00 AM

You’re right, that title seems really counterintuitive. Let’s be honest, it’s really never a good idea to frustrate your members. Ever. But a recent experience on my home front brought that concept to mind. Let me explain. 

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Topics: Association Management Companies, Membership Value

Keep your Board members off email (at least during your meetings)

Posted by Greg Kohn on 1/21/15 12:50 PM

Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every board is certainly different, below are some methods that have moved the needle within some of the most engagement-resistant groups: 

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Topics: Meetings, Association Management, Board, Association Boards

What’s next after CES?

Posted by Andy Freed on 1/7/15 8:55 AM

This week I had the opportunity to attend the annual Consumer Electronics Show (CES) in Las Vegas. This is a massive show—covering 2 million square feet of exhibit space. For those keeping score at home, the Chrysler Building in NYC is about that size. That’s big.

Every year, CES is a showplace of the latest gadgets: TVs, mobile devices, and more.

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Topics: Technology, Technology Standards, Standards

Best 2014 Blogs from Our Association and Alliance Management Company

Posted by Andy Freed on 12/29/14 9:15 AM

Happy New Year! We hope you and yours are having a memorable holiday season. Here at Virtual, Inc., we’ve certainly had a memorable year… 

We celebrated a big birthday. We grew our team. We expanded our service offerings. And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations,  standard-setting alliances, and IoT consortia, in addition to our other practice areas

Of course, it’s not all about us. Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership:

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Topics: Association Management, Association Management Companies

Coming Soon...Holiday Wishes From Virtual

Posted by Andy Freed on 12/23/14 12:27 PM

Click on the image to view our holiday card!

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Topics: Association Management Company

Satisfaction Formula

Posted by Andy Freed on 12/16/14 6:30 AM

A very smart polling professional once told me the formula for satisfaction was “S=P-E”

Put another (actually understandable) way, Satisfaction equals Performance minus Expectations

I love this.

As consumers, we see this all the time. Check in to a Holiday Inn and you’re happy with a clean room. Check in to a Four Seasons and just having a clean room isn’t enough. Your expectations drive satisfaction. 

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Topics: Association Management, Membership, Association Membership

Tough Customers

Posted by Andy Freed on 12/10/14 10:14 AM

A lot is made about bad customer service. But let me tell you, customers themselves are no picnic. 

Tom Peters once said “when your flight is messed up and you approach the counter, treat that person like she is the only person in the world that can help you. Because she is.” A lot of customers haven’t gotten that memo.  

So what does this mean? 

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Topics: Association Management, Membership

Thumbs Up

Posted by Andy Freed on 12/4/14 6:00 AM

One of my favorite travel apps is TripIt. It does a great job organizing my travel world. According to TripIt, with the flight I’m currently sitting on, I have 241,745 miles flown since January 1, 2013. By comparison, the moon is 238,900 miles away.So I made it there.

And that gives me a lot of experience with various travel apps.

In fact, it’s made me an unofficial usability expert.

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Topics: Association Management, Technology

Facing Your Fears

Posted by Andy Freed on 11/25/14 7:00 AM

I hate heights.

My sister is still mad that we never made it to the top of the Statue of Liberty in 1974, because I froze up on the stairs.

So, of course, yesterday I climbed the Sydney Harbor Bridge.

Ok, I’ll confess, while I made it to the top, I hated it. Not using that just a figure of speech, I sincerely despised it.

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Topics: Association Management, Success of Professional Associations, Association Boards

Does Your Association Have a Private Online Social Community?

Posted by Bruce Rogers on 11/19/14 7:00 AM

The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

As for the golf, some days so few members play Augusta that it’s reportedly tough to find a partner for a round of 18.

Augusta National is one of the world’s best examples of a private social community where each member has opted in and is carefully screened to enhance the experiences of all other members. Now think about the members of your association who have already opted into a community of common interests and mutual benefit. Aside from contact at association meetings and conferences, how do they interact with each other? Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members.

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Topics: Social Media, Association Management, Technology




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