Association Management Blog

7 Deadly Sins of Professional Association Training Programs

Posted by Andy Freed on 10/30/13 5:00 AM

The world is filled with bad training programs. I see them all the time in my inbox. And based on so many flawed examples, I’ve compiled this list—the seven deadly sins of professional association training programs:

1.  They’re created by people who don’t understand education and training. There’s a reason education schools exist—teachers learn something about learning modalities and how to communicate material in a way that it can be retained. Many association training programs are just,

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Topics: Operations, Association Training Programs, Membership, Standards

How to Create an Association-Backed Certification Program

Posted by Andy Freed on 10/23/13 10:00 PM

Ever get handed someone’s business card that has an “alphabet soup” of letters after their name? CISSP? (Certified Information Systems Security Professional) CFP? (Certified Financial Planner) CAE? (Certified Association Executive).

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Topics: Operations, Starting an Association, professional management, certification programs, Associations

The Best Social Media Channels for Professional Associations and Advocacy Groups

Posted by Andy Freed on 10/16/13 5:00 AM

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts.

Plus, many organizations feel like they need to play catch-up, when it comes to social media. As a result, they overreach,

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Topics: social media, Starting an Association, Technology, Launching an Association, increase membership, Membership, Mobile, Hiring an Association Management Company

3 Things to Do Before Your Professional Association Achieves Its Mission

Posted by Andy Freed on 10/16/13 5:00 AM

Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast…

Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome.

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Topics: Operations, Consortia, association management, Membership, success of professional associations, Hiring an Association Management Company

Conference Services: How They Can Improve Your Association Events

Posted by Andy Freed on 10/9/13 5:00 AM

Today’s remote conferencing tools and virtual events are great for going green and reducing travel spend—particularly if your working groups, association executives, or Board members are geographically dispersed. But there’s no real substitute for in-person gatherings. When you need to unite key people in your association—for training, strategizing, or promoting new initiatives—professional conference services can help.

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Topics: Operations, meetings, Launching an Association, increase membership, Membership, Experience, Association Management Company

Why Your Professional Association Needs a Strategic Plan…Right Now

Posted by Andy Freed on 10/2/13 5:00 AM

What’s an eight-letter word for association management? Strategy. And even though it should be the driving force behind your professional association’s agenda, strategic plans are often lacking in their most basic elements—including the imperative to stay current.

Meg Whitman once described the evolution of eBay’s strategic mission in observing that strategy meetings went from being

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Topics: Operations, Starting an Association, Organizational Development, Governance, Membership, Technical Process, Association Management Company, Hiring an Association Management Company

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Posted by Andy Freed on 9/26/13 12:03 PM

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Your organization’s accomplishments shouldn’t be a secret. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment.

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Topics: social media, Membership, Association Management Company

3 Best Practices for Growing Your Association Membership

Posted by Andy Freed on 9/18/13 7:02 AM

Former U.S. House Speaker, Tip O’Neill, used to say, “You have to ask people for their vote.” The same logic holds true for building your association membership. Simply stated, you have to ask people to join. Too many organizations and advocacy groups leave the process to chance, and don’t conduct direct outreach.

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Topics: Operations, advocacy groups, Starting an Association, Membership, association membership

Virtual Named to the Inc 5000 List for the Third Year

Posted by Andy Freed on 8/23/13 8:23 AM

Inc. Magazine has released their annual “Fastest Growing Private Companies in America” edition. And for the third time in recent years, Virtual was right there on the list, nestled among some pretty cool companies.

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Topics: Inc 5000

Association Finance: How Much Cash Should You Have in Reserve?

Posted by Terry Lowney on 7/29/13 11:19 AM

I’m not quite old enough to have seen the television commercials for Fletcher’s Castoria children’s laxative when they aired in the ‘60s. They carried the memorable tag line “Better than Prunes.” The commercials asserted that Fletcher’s Castoria was better than prunes because Fletcher’s removed the guesswork: “are three prunes enough, are six too many?”

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Topics: Starting an Association, association management, CASH RESERVE, finance, Association, Association Management Company




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