Association Management Blog

Virtual: A Day in the Life – Events Planner

Posted by Jessie Hennion & Miriam Macedo on 2/23/17 10:10 AM

Q&A with Brittney Burns, Events Manager at Virtual

What do you do at Virtual?

At Virtual, I manage events for a technology-focused, non-profit association management company. This might mean planning conferences and member meetings. Virtual’s event planning team plans numerous Board of Directors and association working group meetings every year. We run events in 35 countries for participants including the U.S. Secretary of State, Supreme Court justices, and Fortune 100 CEOs! 

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Topics: Meetings, Association Management, Meeting, Conference Planning, Event Planning, A Day in the Life

The Most Important Things to Consider When Creating Your Association’s Annual Budget

Posted by Tim Naughton on 12/12/16 11:59 AM

The budget: The lifeblood of any organization.

Nonprofit and for-profit organizations wrestle continually with maintaining and improving their overall operations. Regardless of tax status, organizations must constantly strive for sustainability while keeping the mission in mind.

Budgets should be a major part of every organization's plan. The budget is the realistic financial blueprint for the manifestation of an organization’s mission and goals. A well-planned budget will focus on the primary goals and objectives of the organization and provide financial and programmatic adaptability— key ingredients to maximize sustainability – for both the short and long terms.

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Topics: Association Management, Management, Finance, Budgeting

Pros and Cons of Remote Association Employees

Posted by Bruce Rogers on 8/9/16 1:12 PM

Upsides include cost savings and a much broader talent pool; challenges include time management oversight, coordinating communication, long-distance IT support.

If your association is in hiring mode, a key consideration is whether your employees will work together physically in a central location, or whether some or all will work remotely (also called "teleworking"). For many small or mid-size associations, having a large physical headquarters is not economically feasible; for others, it can be a conscious choice to take the remote approach or create a hybrid of the two. 

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Topics: Working Groups, Association Management, Association, Association Boards

"Vacation Begins"

Posted by Andy Freed on 8/2/16 1:16 PM

One of our core values at Virtual is “Have fun.” Well, I’m a big believer that fun (and creativity) can be found in even the most mundane of places. Like an out-of-office message. For the past few years, I’ve done “something different” for my message. You can see this year’s edition at or see the full collection at 

 And if we can make an out-of-office message fun, imagine what we can do for your message! Got something you want to share with the world? Let’s talk….when I get back from vacation!

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Topics: Association Management

The Process of Recovery from a Disaster

Posted by Brant Picard on 6/15/16 7:00 AM

Over the past 2 articles (read part 1 and part 2), we have examined what could potentially happen that could bring your business to a halt in the event of a natural or man-made disaster. We also looked at the critical aspects of what would be required in order to build a Business Continuity Plan, including exposing the critical aspects of the business by performing a Business Impact Analysis. We’ve determined the amount of time it would take to Return the Business to Operation (RTO) and how much data we are willing to sacrifice in order to reach our Recovery Point Objective (RPO). Now, it’s time to bring all the pieces of the puzzle together to develop our disaster recovery plan and procedures, in order to make sure the business is going to be operational again within the defined timeframes. 

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Topics: Association Management, Technology

Five Budgeting Misconceptions That Will Change Your Association’s Strategy

Posted by Andy Freed on 6/1/16 9:44 AM

Strategic planning and budgeting for associations is an essential part of management, and yet few experts can agree on what the term actually involves. Here’s a look at some of the common misconceptions we hear about strategic planning and association budgets—along with some quick clarifications to improve your objectives for the year.

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Topics: Association Management

Tips for Managing Millennials - from a real, live millennial!

Posted by Zofia Eker on 5/2/16 8:40 AM

“Management is about coping with complexity. Leadership is about coping with change.”

- John Kotter, Harvard University, Leading Change

It was only about two years ago, when I started as a Program Coordinator at Virtual, Inc., that it dawned on me that I belong to the dreaded Millennial Generation. I say dreaded, because it seems that we have quite a reputation out in the world for being lazy, spoiled and demanding.

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Topics: Association Management, Management

Why Employee Engagement Should Be Part of Your HR Strategy

Posted by Ann Geary on 3/30/16 7:00 AM

We’ve all had them. The employee who had everything going for them on paper during the interview process, then turns out to be a nightmare.  Associations often feel particularly challenged in this respect—feeling that constraints on salary or “perks” compared with non-profits relegate them to be less selective on hiring. 

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Topics: Association Management, Management

Changing Your Address or Responsible Party Could Get You in Hot Water with the IRS

Posted by Tom Pappas on 3/24/16 10:29 AM

Spring brings so many good things. Spring training for baseball. Better weather here in Boston. And for me, as a financial expert, the fun of tax time. As our clients approach tax time, I typically get questions like, “What’s new with the IRS?” Because in taxes, even something as simple as changing your address can generate the need for some hefty paperwork.

So that brings me to one thing that’s new. In the past, if a nonprofit with an EIN # moved or changed its address, it would normally just send in the change of address form to the IRS.

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Topics: Association Management, Finance

Lessons from The Boss

Posted by Andy Freed on 2/18/16 10:45 AM

presentation_tips.jpgI love my job. And I love my family. But there are times I’m “this close” to throwing it all away to just follow Bruce Springsteen and the E Street Band around the country. He’s out on tour again, and I’m slated to see him at least four times this tour alone. 

If you’ve not been to a Springsteen show, there’s nothing else like it. His recent show in Boston was three and a half hours long, and included the 66-year-old Springsteen crowd-surfing during "Hungry Heart" and simply never taking a break from the first song to the last. 

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Topics: Association Management, Meeting



Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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