Association Management Blog

What My New Apple Watch Made Me Think About Standards Groups

Posted by Andy Freed on 6/25/15 7:00 AM

I love a new toy. That’s why I was so excited to get my Apple Watch last week. And as I hit the one-week mark, a few lessons have struck me:

Experience starts at the beginning. Apple is known for its packaging, and this exemplified why. Opening the watch felt like an event.  And, more critically, it was thought through. Every box had an “easy open” tab clearly marked.  By comparison, I spent five minutes with a scissors trying to open the box for another device I bought last week.

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Topics: Association Management, Association Management Company

Flying Buttress

Posted by Andy Freed on 6/18/15 7:00 AM

So many of the great churches of Europe are supported by massive flying buttresses. Not much to look at themselves, they support objects of great beauty and intricacy.  

That’s how I think of Virtual. We support objects of extraordinary achievement. Two new groups we’ve started working with are particularly intriguing. 

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Topics: Association Management Company

Mobile Messaging Wildfire

Posted by Bruce Rogers on 3/25/15 7:00 AM

One of my favorite urban legends (actually a true story) concerns my business partner’s next-door neighbor’s teenage daughter and the quiet “little party” she planned to have while her parents were out of town. Now, bear in mind that the party was completely sanctioned and pre-approved by her parents.

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Topics: Operations, Technology, Communications, Association Management Company

Nonprofit: Just a Tax Status

Posted by Andy Freed on 3/5/15 12:35 PM

If there’s one thing I’d like to change about working with nonprofits of all kinds, it’s the belief that nonprofits are somehow the “minor leagues” of organizations—that it’s ok for them to have deficits in leadership, operations or strategy that you wouldn’t see in a for profit corporation.

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Topics: Organizational Development, Association Management Company

Coming Soon...Holiday Wishes From Virtual

Posted by Andy Freed on 12/23/14 12:27 PM

Click on the image to view our holiday card!

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Topics: Association Management Company

Happy Birthday to Us

Posted by Bruce Rogers on 7/2/14 7:07 AM

It has been nearly 230 years since Thomas Jefferson penned the original draft of The Declaration of Independence, aggregating the original 13 American colonies into a new nation separate from Great Britain.

As we mark America’s birthday, there are a few other birthdays that the team at Virtual, Inc. will celebrate this year.

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Topics: Technology, Success of Professional Associations, Association Management Company

The Three “I”s of Successful Tech Associations

Posted by Greg Kohn on 5/1/14 2:43 AM

As someone who's worked around technology associations for a long time, I often get asked: "So what are the secret traits of the groups that are the most successful?" Quite honestly, these secrets traits aren't really so secret. In fact, I like to call them the three "I"s. All of the better-performing organizations I have worked with have had at least one of these traits; some of the great ones have had all three.

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Topics: Operations, Starting an Association, Organizational Development, Technology, Management, Membership, Leadership, Standards, Association Management Company

At the Ready

Posted by Andy Freed on 3/10/14 4:37 AM

Yesterday I went underwear shopping.

This isn’t usually blog-worthy, but it actually tells you a bit of what we try to do here at Virtual.

One of our clients was due to testify on Capitol Hill on Tuesday. Due to a massive 4-inch snowstorm that Washington isn’t terribly adept at clearing, his testimony was delayed until Thursday.

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Topics: Operations, Starting an Association, Association Management Companies, Membership, Standards, Association Management Company

Meetings 5.0: Five Ways to Improve Your Events

Posted by Andy Freed on 1/14/14 6:34 AM

This week I’m speaking on a panel at the New England Society of Association Executives Annual Meeting. I’ll be honest, I’m not entirely sure what the session title is. But I know it has something to do with “innovations in meetings and programs.”

And while I’m not entirely sure of the topic, I’ve got some thoughts on how meetings are changing. Here’s my “high five.”

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Topics: Organizational Development, Governance, Association Management, Technology, Board of Directors, Conference Planning, Membership, Training, Association Management Company

Scouting for Talent within Your Association Membership

Posted by Andy Freed on 12/4/13 3:41 AM

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. After all the years Rivera he’s spent in the league—he’s retiring at age 43—it’s easy to forget where he came from. But I won’t make you look it up. Rivera is a product of the New York Yankees farm system. (If you’re not a baseball fan, the farm system is a network of minor league teams that supports the major league teams—it’s where talent is developed).

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Topics: Operations, Governance, Association Management, Board of Directors, Membership, Experience, Association Management Company, Hiring an Association Management Company

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CONTRIBUTORS


Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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