Association Management Blog

Why These Four “P’s” Add Up to Successful Event Marketing

Posted by Andy Freed on 12/2/15 7:00 AM

Disastrous events. We’ve all had them. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better-than-expected speaker-to-attendee ratio fell a little flat.

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Topics: Meetings, Association Management, Association Membership

Making a Day of It

Posted by Andy Freed on 10/16/15 7:00 AM

Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. She was pumped to see Gronk live and in person. Watch the clip!

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Topics: Membership, Association Membership

Get Your Association to Think Like an Employer: Lessons from the Amazon.com Story

Posted by Andy Freed on 8/28/15 7:54 AM

There was a front page article in the New York Times recently about the culture at Amazon.com

I don’t know how much of it is true. The Times makes a compelling case. Jeff Bezos makes a compelling rebuttal

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Topics: Association Membership, Membership Value

Satisfaction Formula

Posted by Andy Freed on 12/16/14 6:30 AM

A very smart polling professional once told me the formula for satisfaction was “S=P-E”

Put another (actually understandable) way, Satisfaction equals Performance minus Expectations

I love this.

As consumers, we see this all the time. Check in to a Holiday Inn and you’re happy with a clean room. Check in to a Four Seasons and just having a clean room isn’t enough. Your expectations drive satisfaction. 

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Topics: Association Management, Membership, Association Membership

The Association Scoreboard

Posted by Andy Freed on 10/20/14 7:00 AM

Every day, the Boston Globe sports section brings me a seemingly unending array of stats. I know how the New England Patriots perform on the road, in night games, in games after a loss, against certain opponents, you name it.  

But many organizations don’t have a comparable scoreboard. They’re playing the game, but not sure how to keep score. 

Just like in sports, there’s no end to the statistics that you can look at, but here’s my top three gauges on the association dashboard. 

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Topics: Association Management, Cash Reserve, Association Membership

If a picture is worth a thousand words...

Posted by Andy Freed on 7/10/14 7:21 AM

Anyone who came of age in the 1980’s remembers the early days of MTV (back when they still played music videos.)  MTV premiered in 1981 with the Buggles “Video Killed the Radio Star.” Never has so significant a change been heralded by a more mediocre song. 

Because video did more than kill the radio star. It’s fundamentally changed the way we communicate. Television has eclipsed print as a news source. Sites like YouTube have become the most popular sites on the internet.  And some TED talks have been viewed by over 20 million people.  

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Topics: Communications, Association, Association Membership

3 Best Practices for Growing Your Association Membership

Posted by Andy Freed on 9/18/13 7:02 AM

Former U.S. House Speaker, Tip O’Neill, used to say, “You have to ask people for their vote.” The same logic holds true for building your association membership. Simply stated, you have to ask people to join. Too many organizations and advocacy groups leave the process to chance, and don’t conduct direct outreach.

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Topics: Operations, advocacy groups, Starting an Association, Membership, Association Membership

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Andy Freed
President & CEO

Greg Kohn
Executive Vice President

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Founder & Chairman

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Senior Vice President, COO

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