Association Management Blog

Association's "To Don't" List

Posted by Andy Freed on 1/24/12 5:00 AM

Today marks 15 years since the publication of one of my favorite business books, Built to Last, by James Collins. Given the title, it’s appropriate that its lessons have been “built to last” as well—having stuck with me for the 15 years since I first read the book.

Collins writes of what it takes to make a company that survives and prospers for more than 50 years. He has examples of companies like Proctor and Gamble, surviving changes that make the changes of today pale by comparison—things like the advent of electricity or the transcontinental railroad.

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Topics: Operations, James Collins, Governance



Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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