Association Management Blog

A Powerful Mission Statement, in Two Words or Less

Posted by Greg Kohn on 2/12/16 10:11 AM

mission_statement.jpgWe've all been there: those tedious board meetings spent hammering out modifications to an organization's mission statement. After all, the not-quite-right mission statement is the reason why membership is down, adoption is low, and so forth. Of course it is! 

While I have always believed in the value of a crisp, succinct mission statement, I recently witnessed the power of boiling a mission statement down to its most simple form. The FIDO Alliance, one of our client organizations, exists simply to "eliminate passwords." Sure, the organization does have a wordier "official" mission statement, but the unofficial two-word version is really why its membership has grown significantly, its members are deeply engaged and –most importantly– it stands a great chance to actually achieve its audacious goal. 

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Topics: Association Management, Mission Statement

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Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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