Association Management Blog

How Your Association Can Succeed in Social Media

Posted by Andy Freed on 5/19/16 10:40 AM

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier.  Here’s how to get started:

Read More

Topics: Social Media

Does Your Association Have a Private Online Social Community?

Posted by Bruce Rogers on 11/19/14 7:00 AM

The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the top two men on the Forbes 400 ranking of the wealthiest individuals, Bill Gates and Warren Buffett.

As for the golf, some days so few members play Augusta that it’s reportedly tough to find a partner for a round of 18.

Augusta National is one of the world’s best examples of a private social community where each member has opted in and is carefully screened to enhance the experiences of all other members. Now think about the members of your association who have already opted into a community of common interests and mutual benefit. Aside from contact at association meetings and conferences, how do they interact with each other? Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members.

Read More

Topics: Social Media, Association Management, Technology

Social Media for Associations 101

Posted by Aimee Levesque on 10/1/14 7:00 AM

Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. So before you get started, you need to answer these four questions: 1. What channels should you be on? 2. How are you going to provide value? 3. How will you engage your audience?, and ultimately, 4. What are your goals?

1. What Channels Should You Be On?

Choosing your channels wisely in the beginning can save you a lot of stress later on. Because each association is different, it makes sense that different channels benefit different associations. When choosing channels there are three basic things you should consider: your audience, your message and your goal. When you know your audience well, you will be able to determine which social networks they are utilizing. By defining your message, you are able to determine which channels best deliver that message. Knowing what you hope to derive from using social media is imperative to choosing which channels your association should be on.

Read More

Topics: Social Media, Associations

The Best Social Media Channels for Professional Associations and Advocacy Groups

Posted by Andy Freed on 10/16/13 5:00 AM

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts.

Plus, many organizations feel like they need to play catch-up, when it comes to social media. As a result, they overreach,

Read More

Topics: Social Media, Starting an Association, Technology, Launching an Association, Increase Membership, Membership, Mobile, Hiring an Association Management Company

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Posted by Andy Freed on 9/26/13 12:03 PM

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Your organization’s accomplishments shouldn’t be a secret. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment.

Read More

Topics: Social Media, Membership, Association Management Company

We finished the structure phase… How do we get the word out? Creating an effective launch for maximum visibility

Posted by Andy Freed on 5/15/13 12:50 PM

You only have one chance to make a first impression. That’s why an effective launch strategy is so critical for an organization.

Here are a few rules of thumb for an effective launch.

Read More

Topics: Social Media, Starting an Association, public relations, Launching an Association, Website, Membership, webcast

badge-small

CONTRIBUTORS


Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

Subscribe to Email Updates

Posts by Topic

see all

Follow Us