Association Management Blog

Will it Fly?

Posted by Greg Kohn on 3/19/13 7:20 PM

One of my favorite business books is Will it Fly by Thomas McKnight, who among other ventures helped create the popular newspaper USA Today. As a serial entrepreneur and investor, McKnight decided to publish a book to guide new business owners around common missteps and pitfalls when starting a new venture. Someday I'd like to write a version of this book just for associations [after all, just because you can create a 501(c)(6) organization, it doesn't mean you should.] Until I get around to that project, I've boiled my "Will It Fly -- Association Edition" list to four main topics:

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Topics: Starting an Association, Organizational Development, Launching an Association, Conference Planning, Membership, Association, strategic counsel, Budgeting, Experience

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Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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