Association Management Blog

We finished the structure phase… How do we get the word out? Creating an effective launch for maximum visibility

Posted by Andy Freed on 5/15/13 12:50 PM

You only have one chance to make a first impression. That’s why an effective launch strategy is so critical for an organization.

Here are a few rules of thumb for an effective launch.

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Topics: Social Media, Starting an Association, public relations, Launching an Association, Website, Membership, webcast

Is Your Association Website Pretty or Productive?

Posted by Greg Kohn on 9/13/11 6:00 AM

I bet I have a pretty good idea of how your association's website is structured. The home page flashes an inspiring mission statement, myriad momentum-building news blurbs and the logos of your most prominent members and sponsors. Of course, visitors can drill down into countless secondary pages to mine seemingly endless information about your association, its current projects and all its accomplishments over the years. It probably even has a slick layout and high-end images and graphics. And don't forget the banners and buttons on every page urging visitors to "Join Today!"

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Topics: Technology, Website, Membership



Andy Freed
President & CEO

Greg Kohn
Executive Vice President

Bruce Rogers
Founder & Chairman

Terry Lowney
Senior Vice President, COO

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